Correlations I found in business and running a political campaign
2) People are looking for leaders who understand them and better yet…are problem solvers! Most of the folks I talked to were not convinced there would be anyone elected who would lead and uphold their campaign promises to citizens once in office. This is a serious trust issue! In most cases this lack of trust is not because they don’t want to trust, it’s they have and were let down over and over in the past.
In today’s economy many businesses are seen as just interested in the traction only and if we’re honest here…that is their truth! Being trustworthy is so very important to be a successful business today. Customers have so many choices available to them and so many ways they can get what they need you can’t take the trust factor lightly or you most likely will lose! Then, there’s being a problem solver! Or…are you? You should be if you are in business! Your business should be built around solving customers problems in the first place! Is that how you see it in your business? Are you a problem solver? Would customers refer to you in this way?
I get it, it can be very easy to lose sight of ‘the customer’ as we try to juggle all the balls at the same time and make a profit on top of that! In the same token though, what a foolish thing it is if we do lose sight of being customer eccentric! As I said earlier, people truly want to be valued and treated as though they matter to you.
I have had some tell me as I enter public office, I will grow weary of dealing with people and their issues but that is what I was elected for! The people. The same holds true when it comes to your business…it should be first for the customer! That is what it is all about. Not widgets, or services but people. Serving people.
For me, city hall, services, etc. will never matter more than the citizens! Heck, that’s why they are in place in the first place…to serve the citizen! I urge you to take the time to reevaluate your business and see if the customer is truly the most important aspect of your business. If not, do something about it while you can.